Creation of MVP: the 9 steps to follow

The minimum viable product (MVP) is a fairly simple concept: it’s the most basic version of your product, offering only the essential features. So why dwell on the creation of MVPs, and not focus directly on that your final product?

Quite simply, the MVP will allow your team to collect the maximum amount of information from your customers, with the least possible effort. And this is precisely how you will launch your iterations in order to obtain an optimal finished product.

Nevertheless, there are countless pitfalls of companies that have tried to launch the MVP of an application or a website, without success. That’s why in this article we’re going to focus on the essential steps you can take to find the perfect balance between what your business has to offer, and what your users really need.

Step 1: Interview and user research

Sometimes an idea, no matter how brilliant, does not meet the needs of the market. A study conducted by CB Insights revealed that the main reason for startup failure (at 42%) is the lack of market need.